东莞长安鼎峰花漫城 | 商业

商业 / 广东东莞

景观设计：天人规划园境顾问服务有限公司
项目地点：广东东莞
用地面积：66159.38㎡
建成时间：2021

Landscape Design：PELA Limited
Project Location：Dongguan, Guangdong
Land Area：66159.38㎡
Completion Year ：2021

△ 广东东莞

东莞长安，曾是珠三角世界工厂的代名词。自2020年提出共建“深莞深度融合发展示范区”以来，转型升级成为最热门的话题，长安作为桥头堡汇集了步步高、OPPO、vivo等40多家世界知名企业及总部，花漫城则是鼎峰集团为其打造的一张商业名片。

Chang'an, Dongguan, was once synonymous with the world factory in the Pearl River Delta. Since the proposal to jointly build the "Shenzhen-Dongguan Deep Integration Development Demonstration Zone" in 2020, transformation and upgrading has become the hottest topic. As a bridgehead, Chang'an has brought together more than 40 world-renowned companies and headquarters, including BBK, OPPO, and vivo. A business card created by Dingfeng Group.

花漫城作为东莞长安的首个高品质体验式商业项目，占地3万多m²，建筑面积达12万m²，规划有花漫广场、四叶广场、玫瑰大道、向日坊玉兰巷、卉艺街六大主题街区，涵盖商业、艺术、休闲等活动空间，“构筑都市花海里的漫生活空间，开启湾区商业新时代”。

Dear City, as the first high-quality experiential commercial project in Chang'an, Dongguan, covers an area of more than 30,000 m² and a building area of 120,000 m². There are six themed blocks on the street, covering business, art, leisure and other activity spaces.

首创“爱”主题情景商业，从爱的连接、爱的符号、爱的故事三个方面深入诠释“爱”主题在商业情景中的应用。

The first "love" theme scenario business, in-depth interpretation of the application of the "love" theme in business scenarios from the three aspects of love connection, love symbol, and love story.

“爱”简单又神秘，怎么用具象的表达来叩开每个人独特的个人体验？直到找到了“爱情红线”的切入点，月老用红线系住有情人的传说，是每个中国人耳熟能详的故事，而商业广场聚集人群、参与性活动的特性，也赋予“爱的红线”更多想象空间、浪漫氛围。

"Love" is simple and mysterious. How to use figurative expressions to open up each person's unique personal experience? Until I found the entry point of the "red thread of love", the legend of Yue Lao tying a lover with a red thread is a story familiar to every Chinese, and the characteristics of the commercial plaza, which gathers people and participates in sexual activities, also endows the "red thread of love" More imagination space, romantic atmosphere.

我们把红线编织进商业外摆，它独特的造型既雕塑界定着空间，又是一条独特的照明光带；把红线编织进小品，坐凳与树池顿时有了热烈的情绪，单一的功能被扩张，坐凳？雕塑？这是个问题；把红线编织进下沉广场，它与舞台的红心造型相呼应，将游动的红线在商业中心完成了闭环。

We weave the red thread into the commercial swing, and its unique shape not only defines the space as a sculpture, but also is a unique lighting belt; weaving the red thread into the sketch, the stool and the tree pool suddenly have a warm mood, and the single function is Expansion, bench? sculpture? This is a problem; weave the red thread into the sunken square, it responds to the red heart shape of the stage, and completes the closed loop of the swimming red thread in the commercial center.

红线还在延伸，它从室外无限延伸到商场室内，编织空间造型及动线，结合柱子以现代建筑手法创造空中花海景象。

The red thread is still extending, it extends infinitely from the outdoor to the interior of the shopping mall, weaving the space shape And the moving line, combined with the pillars to create a sea of flowers in the sky with modern architectural techniques.

主入口大广场作为人流聚焦的大型户外公共空间，一眼就要吸睛，放入昭示性艺术雕塑及花朵棒棒糖，呼应阳光生态的生活环境，“爱”主题更赋予雕塑灵魂及更丰富的解读空间。

The main entrance square, as a large-scale outdoor public space where people are focused, attracts attention at first sight. It is filled with expressive art sculptures and flower lollipops, echoing the ecological living environment of the sun. The theme of "love" gives the sculpture a soul and richer Interpret the space.

下沉音乐广场，不管是琴键式的台阶，还是间隔的背景墙，更或者坐着弹奏贝斯的夸张人像，在爱的舞台上，音乐总在流淌。

Sink into the music square, whether it is the piano-style steps, the background wall, or the exaggerated portrait sitting and playing the bass, on the stage of love, the music is always flowing.

儿童活动空间，地面花朵图案，七彩的活动设施，结合周边心跳红线造型休闲坐凳，一个以重建家庭亲密生活为主题的亲子公园。

Children's activity space, flower patterns on the ground, colorful activity facilities, combined with the surrounding heartbeat red line-shaped leisure benches, a parent-child park with the theme of rebuilding the intimate life of the family.

艺术不止于形体的搭建，在色彩的运用上我们同样进行了大胆尝试。

Art is not limited to the construction of body, we have also made bold attempts in the use of color.

我们从代表爱情永恒象征的钻石中，提取出错综交叠又让人目眩的锐利光芒，正如克拉默在《诗人的花园》所说：意图将现代几何的诗意运用到园林中去，其结果是三维抽象几何形体构成了一种与众不同的空间感受。借助三角几何形体构成的空间感受，创造性的将室内、装饰常用的脏粉+灰的配色运用于室外，让“脏粉”与自然环境中的蓝、绿碰撞出更多的可能。

From the diamonds that represent the eternal symbol of love, we extract the intricately overlapping and dazzling sharp light, as Cramer said in "The Poet's Garden": the intention is to apply the poetry of modern geometry to the garden, and the result is Three-dimensional abstract geometric forms constitute a distinctive spatial feeling. With the help of the spatial feeling composed of triangular geometric shapes, the color matching of dirty powder + gray commonly used in interior and decoration is creatively applied to the outdoor, so that the "dirty powder" can collide with the blue and green in the natural environment to create more possibilities.

灰色的优雅，经由粉色的调和，登时呈现一种年轻活泼的气质，难得的是并未削弱优雅的属性，反而带来一种复古而轻快的质感。有趣的图案配色，让艺术更易走入生活的日常。

The elegance of gray, mixed with pink, immediately presents a youthful and lively temperament. What is rare is that it does not weaken the elegant attribute, but brings a retro and brisk texture. Interesting pattern and color matching make art more accessible to daily life.

△ 三角形拼贴灵感

三角构图不止装点了地面，它同样以立体的方式，重复出现在机组屏障、墙面等设计中，正如“脏粉”之父Mark Rothko在1953年《Pink on Pink》把艺术消减到最低限度的表达，我们希望在简洁的设计中，表达更多的内涵，但最重要的是，你在其中经过它、欣赏它、体验它的感受。

The triangular composition not only decorates the ground, but also repeatedly appears in the design of unit barriers and walls in a three-dimensional way, just as Mark Rothko, the father of "dirty powder", reduced art to a minimum in "Pink on Pink" in 1953. Expression, we hope to express more connotations in the concise design, but the most important thing is that you pass through it, appreciate it, and experience its feeling.