Landscape Design：PELA Limited
Project Location：Dongguan, Guangdong
Land Area：66159.38㎡
Completion Year ：2021

 

△Guangdong Dongguan

 

Chang'an, Dongguan, was once synonymous with the world factory in the Pearl River Delta. Since the proposal to jointly build the "Shenzhen-Dongguan Deep Integration Development Demonstration Zone" in 2020, transformation and upgrading has become the hottest topic. As a bridgehead, Chang'an has brought together more than 40 world-renowned companies and headquarters, including BBK, OPPO, and vivo. A business card created by Dingfeng Group.

 

 

Dear City, as the first high-quality experiential commercial project in Chang'an, Dongguan, covers an area of more than 30,000 m² and a building area of 120,000 m². There are six themed blocks on the street, covering business, art, leisure and other activity spaces.

 

 

The first "love" theme scenario business, in-depth interpretation of the application of the "love" theme in business scenarios from the three aspects of love connection, love symbol, and love story.

 

 

 

 

"Love" is simple and mysterious. How to use figurative expressions to open up each person's unique personal experience? Until I found the entry point of the "red thread of love", the legend of Yue Lao tying a lover with a red thread is a story familiar to every Chinese, and the characteristics of the commercial plaza, which gathers people and participates in sexual activities, also endows the "red thread of love" More imagination space, romantic atmosphere.

 

 

We weave the red thread into the commercial swing, and its unique shape not only defines the space as a sculpture, but also is a unique lighting belt; weaving the red thread into the sketch, the stool and the tree pool suddenly have a warm mood, and the single function is Expansion, bench? sculpture? This is a problem; weave the red thread into the sunken square, it responds to the red heart shape of the stage, and completes the closed loop of the swimming red thread in the commercial center. 

 

 

The red thread is still extending, it extends infinitely from the outdoor to the interior of the shopping mall, weaving the space shape And the moving line, combined with the pillars to create a sea of flowers in the sky with modern architectural techniques.

 

 

 

 

The main entrance square, as a large-scale outdoor public space where people are focused, attracts attention at first sight. It is filled with expressive art sculptures and flower lollipops, echoing the ecological living environment of the sun. The theme of "love" gives the sculpture a soul and richer Interpret the space.

 

 

Sink into the music square, whether it is the piano-style steps, the background wall, or the exaggerated portrait sitting and playing the bass, on the stage of love, the music is always flowing.

 

 

Children's activity space, flower patterns on the ground, colorful activity facilities, combined with the surrounding heartbeat red line-shaped leisure benches, a parent-child park with the theme of rebuilding the intimate life of the family.

 

 

Art is not limited to the construction of body, we have also made bold attempts in the use of color.

 

 

 

 

From the diamonds that represent the eternal symbol of love, we extract the intricately overlapping and dazzling sharp light, as Cramer said in "The Poet's Garden": the intention is to apply the poetry of modern geometry to the garden, and the result is Three-dimensional abstract geometric forms constitute a distinctive spatial feeling. With the help of the spatial feeling composed of triangular geometric shapes, the color matching of dirty powder + gray commonly used in interior and decoration is creatively applied to the outdoor, so that the "dirty powder" can collide with the blue and green in the natural environment to create more possibilities. 

 

 

The elegance of gray, mixed with pink, immediately presents a youthful and lively temperament. What is rare is that it does not weaken the elegant attribute, but brings a retro and brisk texture. Interesting pattern and color matching make art more accessible to daily life.

 

△Triangle Collage Inspiration

 

 

The triangular composition not only decorates the ground, but also repeatedly appears in the design of unit barriers and walls in a three-dimensional way, just as Mark Rothko, the father of "dirty powder", reduced art to a minimum in "Pink on Pink" in 1953. Expression, we hope to express more connotations in the concise design, but the most important thing is that you pass through it, appreciate it, and experience its feeling.

 

△ Mark Rothko《Pink on Pink》

 

Rendering @PELA Limited

 

 

| Project Information

Name:Dongguan Changan Dear City Commerce
Site:Guangdong Dongguan
Area:66159.38㎡
Owner:Dingfeng
Starts:2019-04
Ends:2020-12
Style:Modern
Type:Commerce
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